MSC Cruises is set to make waves at the 2026 FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX, unveiling an all-new MSC Yacht Club experience as the centerpiece of the Marina during race weekend.
Blending the worlds of cruising and motorsport, the MSC Yacht Club will take shape as a striking life-like and multi-deck structure that reimagines trackside hospitality. Positioned along turns 5 through 9, the structure will provide fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1® calendar.
Inspired by the brand’s award-winning onboard MSC Yacht Club “ship-within-a-ship” concept, the experience will bring MSC Cruises’ most exclusive offering to life in an immersive, high-energy race environment.
The MSC Yacht Club onboard MSC Cruises’ fleet features keycard-only access to an array of private facilities, 24-hour butler and concierge services, spacious and elegantly appointed suites, a dedicated restaurant, lounge, private sundeck with hot tubs, grill restaurant and bar, all within easy reach of everything the rest of the ship has to offer.
MSC Cruises Head of Sport Sponsorships, Alberto Revelli, said: “We’re incredibly proud to be bringing our iconic MSC Yacht Club concept from sea to trackside at the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX – one of the most watched and anticipated races of the season.
Renowned for its exceptional level of personalised service and exclusivity, the MSC Yacht Club is one of our most celebrated offerings, and we’re reimagining it as a bold, first-of-its-kind hospitality destination for race weekend. This striking, life-like 15-metre (50 foot) superyacht will place guests right at the heart of the action, offering some of the best views – another demonstration of how our partnership with motorsport continues to grow from strength to strength since we became a Global Partner of Formula 1® in 2022.”
Marking the most significant hospitality debut at the Miami Grand Prix since 2023, the multi-year installation will tower over the track, spanning 80 metres in length and 29 metres in width.
It will evoke the elegance of a super yacht, with spaces featuring multiple viewing decks, open-air terraces, refined lounges, shaded seating areas and pools.
The broader Marina presented by MSC Cruises will also introduce a new general admission viewing platform inside Turn 7, allowing race attendees to experience the thrill of Formula 1® cars racing through one of the circuit’s most challenging corners.
Guests can relax in reserved spaces with trackside views or explore the MSC Yacht Club’s shared spaces, featuring signature MSC Yacht Club towels and the Med by MSC scent found onboard…for more lifestyle news please follow @S.A BUZZ and @MSCcruises