“Who says old-fashioned has to be old-fashioned?”

Award-winning blended malt Scotch whisky Monkey Shoulder is redefining South Africa’s whisky scene with the arrival of its vibrant Old Fashioned Nights experience in Johannesburg. The immersive event celebrates one of the world’s most iconic whisky cocktails while inviting a new generation of whisky lovers to discover the spirit in a fresh, social and contemporary way bringing its Old Fashioned Nights experience to Johannesburg on Thursday, 16 July 2026,
transforming The Birmingham in Parkhurst into an evening that celebrated cocktails, creativity and a
new way of experiencing whisky.
Inspired by the question, “Who says old-fashioned has to be old fashioned?”..says brand manager

Moving beyond the traditional image of whisky as a drink reserved for special occasions, Monkey Shoulder is creating an atmosphere where music, mixology and culture come together. The Old Fashioned Nights experience transforms the classic cocktail into the centrepiece of an evening filled with premium entertainment, creative bartending demonstrations and memorable social moments.

Guests had crafted Monkey Shoulder Old Fashioned cocktails, live DJs, interactive tasting experiences and curated food pairings that highlight the versatility of the award-winning blended malt Scotch whisky. The campaign reflects the brand’s philosophy that whisky should be approachable, enjoyable and shared among friends.

The event also shines a spotlight on South Africa’s growing cocktail culture, with some of Johannesburg’s top bartenders showcasing innovative interpretations of the classic Old Fashioned while remaining true to the cocktail’s timeless character.

“Old Fashioned Nights is about bringing people together through unforgettable experiences,” said a Monkey Shoulder brand representative. “We’re celebrating great whisky in a modern, energetic environment that encourages people to enjoy quality cocktails without the formality often associated with Scotch whisky.”

Johannesburg’s thriving nightlife makes it the ideal destination for the experience, attracting whisky enthusiasts, cocktail lovers, lifestyle influencers and creatives looking for premium social experiences. By combining exceptional whisky with music and culture, Monkey Shoulder continues to position itself as one of the most exciting brands within the premium spirits category.

Globally recognised for its smooth, rich flavour profile featuring notes of vanilla, honey, citrus and spice, Monkey Shoulder has become a favourite among bartenders for classic whisky cocktails, particularly the Old Fashioned. The brand continues to champion creativity behind the bar while encouraging consumers to explore whisky in new and exciting ways.

As Johannesburg embraces evolving nightlife trends and premium cocktail experiences, Monkey Shoulder’s Old Fashioned Nights promises to leave a lasting impression by blending heritage with innovation. The campaign reinforces the idea that great whisky is not just about what’s in the glass—it’s about the people, the atmosphere and the stories created around every shared moment.

With Johannesburg now joining the global movement, Monkey Shoulder is proving that the Old Fashioned remains as relevant today as ever—bold, stylish and made for a new generation of whisky enthusiasts.

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