“Launching an automotive brand with it’s significant challenges”
Entering one of Africa’s most competitive automotive markets is no small feat, yet Geely South Africa has spent the past several months steadily building a strong foundation for long-term success. Backed by an experienced marketing team, an expanding dealer network and growing consumer interest, the brand is rapidly establishing itself as a serious contender in the local automotive industry.
Leading the charge is Jacqueline Kruger, Head of Marketing, whose responsibility has been to build Geely’s local marketing operation from the ground up. Working alongside Marketing Manager Onela Mtilwa, Dealer Marketing Manager Itus Mofurutsi, and Junior Dealer Marketing Manager Nomfundo Khambule, the team has focused on creating brand awareness, supporting dealerships, strengthening customer engagement and positioning Geely as a trusted mobility brand in South Africa.
Launching a new automotive brand comes with significant challenges. Geely entered a market dominated by long-established manufacturers, requiring the company to earn consumer trust while simultaneously expanding its dealer footprint, introducing new products and educating motorists about the brand’s global heritage and technology. Building credibility from scratch has demanded consistent communication, strategic marketing and close collaboration with dealers nationwide.
Despite these hurdles, Geely has made impressive progress in just a few months. One of the company’s biggest milestones has been the successful launch of the Geely E2, which has generated strong consumer interest thanks to its technology, value proposition and modern design. Reports indicate that customer demand has exceeded expectations, with an order bank of more than 1,000 vehicles, demonstrating growing confidence in the brand among South African buyers.
The marketing team has also played a crucial role in strengthening Geely’s digital presence and dealer support network. Through integrated campaigns, digital storytelling, customer engagement initiatives and dealer marketing programmes, the brand has steadily increased its visibility while ensuring a consistent customer experience across all touchpoints.
Adding further momentum is the appointment of Itus Mofurutsi as Dealer Marketing Manager, reinforcing support for dealerships as Geely continues to expand nationally. Together with Nomfundo Khambule, the dealer marketing division is helping ensure that every dealership reflects Geely’s global brand standards while remaining responsive to local customer needs.
Looking ahead, Geely South Africa says it has an exciting product pipeline planned for the local market, with additional models expected to strengthen its offering across multiple vehicle segments. Combined with an expanding dealership network and continued investment in customer experience, the company is positioning itself for sustained growth in South Africa.
For Jacqueline Kruger and her team, the journey is only beginning. What started as the challenge of introducing a new automotive brand has evolved into building a business with a clear vision, a committed team and increasing consumer confidence.
As Geely South Africa continues to grow, its progress demonstrates that success is built not only through innovative vehicles but also through strong leadership, strategic marketing and a team committed to earning the trust of South African motorists.folloe GeelySA and @sabuzz99