The event sparked thought-provoking discussions on the evolution of loyalty programmes, under the theme ‘Fuelling the Future: The Convergence of Loyalty, Lifestyle & Technology in South Africa,the media roundtable event was held at swartkops raceway
“Loyalty programmes are evolving rapidly, integrating lifestyle and technology in ways we could never have imagined decades ago,’ said Nokwanda Khumalo, General Manager Mobility & Convenience at bpSA. The energy company introduced its proprietary loyalty programme, BP Rewards programme a year ago, and has already signed up one million customers and delivered over R100 million in instant cashback rewards…speaking to S.A BUZZ “We ascribe the success of our loyalty programme, which we launched in partnership with Pick ‘n Pay, to the investment we made into understanding what customers value when it comes to rewards, especially from a fuel company such as bp. says Khumalo…speaking to S.A BUZZ
Khumalo says that it is important to effectively integrate technology, consumer insights and partnerships to drive customer insights and refinements to the loyalty programme, and how to ensure all partners within the ecosystem can benefit.
“Loyalty has become an integrated ‘currency’ that drives economic empowerment, behavioural change and cross-sector partnerships,” She adds. “The convergence of industries such as fuel, finance, retail and telecoms offers new opportunities for value creation and trust-building in customer engagement.”
Bridget Dore, Head of Smart Shopper at Pick ‘n Pay, presented on how loyalty is evolving beyond points to partnerships and embedded value, with a focus on retail integration and customer data strategies…speaking to S.A BUZZ
Precious Nduli. Chief Commercial Officer at Discovery, explained how loyalty has become a tool for behavioural change and economic empowerment. She drew on Discovery Vitality’s model and broader experiential strategies to show how loyalty drives long-term engagement…speaking to S.A BUZZ
Dharmesh Bhana – Executive: Loyalty & Rewards at Nedbank, talked about the balance between innovation, data privacy and trust in loyalty ecosystems, especially as finance, fintech and fuel sectors converge…speaking to S.A BUZZ
Amanda Cromhout, founder and CEO of TRUTH, explained the evolution of loyalty and rewards in the context of South Africa and the future outlook. ..speaking with S.A BUZZ
Through the high-profile discussion on loyalty programmes and the related post-event networking opportunity, bpSA drove home its commitment to delivering seamless, smart and socially meaningful customer experiences alongside a valuable ecosystem of strategic partnerships.The eventbwas attended by guest,customers and members of media,where they also got to experience what the venue offers in daily basis..follow more in @bpSA and @ S.A BUZZ