Jetour South Africa launches with affordable luxury SUVs, led by newly appointed Vice President Nic Campbell. Focused on customer satisfaction, reliability, and a 10-year, one-million-kilometer warranty, Jetour aims to set a new standard in the local automotive industry.
Jetour South Africa Launches with Affordable Luxury SUVs: A New Era in the Local Automotive Industry
Jetour South Africa, under the leadership of newly appointed Vice President Nic Campbell, is poised to make waves in the South African automotive market. With a focus on affordable luxury and customer satisfaction, the brand is set to introduce its highly anticipated Jetour X70PLUS and DASHING models this week, marking a bold move in a competitive and financially constrained market.
Nic Campbell’s Vision for Jetour South Africa
With over 14 years of experience in the motoring industry, working with international car brands and OEMs in South Africa, Campbell brings a wealth of knowledge to his new role. His deep understanding of stakeholder needs and the demands of the South African market equips him to navigate Jetour’s entry with precision.
Campbell highlights that while keeping dealers and staff satisfied is crucial, the true differentiator for Jetour will be its customer-first approach. He emphasizes the importance of delivering a consistent experience, even as customers return after years of ownership.
"When a customer comes into a dealership at the end of their 10-year, one-million-kilometer warranty, we want them to be as happy as they were when they first bought their vehicle,"
Global Confidence: Jetour’s 10-Year, One-Million-Kilometer Warranty
Jetour’s impressive 10-year, one-million-kilometer warranty is a testament to the brand’s confidence in its vehicles’ durability and reliability. First launched in China in 2018, Jetour has quickly expanded across the Middle East, Central and South America, Africa, and Asia-Pacific, earning praise for its value for money, luxurious interiors, advanced tech features, and robust performance.
A Strategic Approach to the South African Market
As Jetour prepares to enter the South African market, Campbell is confident that the brand’s affordable luxury SUVs will meet the growing demands of local consumers. To support this, Jetour has invested heavily in its infrastructure, with R100 million in parts already stocked and a network of 40 dealerships across the country. All parts are housed at their Kyalami headquarters, ensuring quick responses to any issues that may arise.
“We’ve learned from previous brands’ challenges,” Campbell notes, adding that the company is committed to delivering top-tier aftersales service and ensuring parts availability. This strategic preparation is key to establishing Jetour as a long-term player in South Africa’s automotive landscape.
Building Trust with South African Customers
Campbell stresses that building trust with customers is essential to Jetour’s success. “We’re not here to sell just one car to one family,” he says. “We want Jetour to become a mobility solution for the extended family and for customers to feel they are part of the Jetour ecosystem.”
To achieve this, Jetour has established a training facility at its Kyalami headquarters, offering intensive sales and aftersales training to ensure the dealer network is fully equipped to meet the high standards of South African consumers.
A Lifestyle SUV for South African Families
Jetour, one of the fastest-growing SUV brands in China, is synonymous with both practicality and lifestyle. The brand’s SUVs are perfect for families who need reliable transportation during the week but also seek adventure on weekends and holidays.
“I believe that this great product coming to South Africa is a step above anything we have seen locally before,” says Campbell. “These cars are beautiful, we have the parts inventory ready, our dealer network is committed, and we are taking every step to ensure our customers are satisfied.”
Find out more and watch the review of the new Jetour dashing 2024 1.5l:
Jetour South Africa Launch
The official South African launch of Jetour will take place in Johannesburg on 20 September 2024, marking the beginning of what promises to be an exciting journey for the brand and its customers.
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