Having celebrated 20 Years of Connecting Africa to the World.In 2026, Meetings Africa marked its 20th Anniversary, a remarkable milestone in shaping Africa’s business events landscape. Owned by South Africa Tourism, this flagship trade show has, for two decades, been the definitive market access platform for African business events products, connecting the continent to the world.
The trade show was held at Sandton convention from 23 of February being a BONDay, the proceeded to trade days 24 and 25 February 2026,with on 24 our Minister of tourism Patricia de Lille opening the event “emphasizing on tourism being a core driver of recovery,job creation and inclusive economic growth”
As 20 Years of Connecting Africa to the World was celebrated, Meetings Africa continues to champion the growth of Africa’s business events industry, playing a vital role in driving economic impact and showcasing the continent’s innovation, diversity, and spirit of collaboration.
This landmark edition featured highly 2-day trade show, preceded by the dedicated educational day, BONDay, in partnership with leading global, continental, and national industry associations.
Together, knowledge exchange, innovation, and skills development to shape the future of African business events.
With exhibitors, buyers, and media, Meetings Africa 2026 offered an unparalleled opportunity that engaged with Africa’s business events community. Exhibitors showcased products and services to international and local buyers, African associations, and corporate planners, while media gain direct access to the stories shaping the continent’s industry. It is the most formidable platform to connect face-to-face with the world’s most influential stakeholders – and to be part of Africa’s growth journey into the next 20 years.
South African tourism led the trade show with powerful lead,inviting different media,content creators that we present within the days of exhibition and connectivity,different stakeholders having different meetings engagements within the show,sharing ideas of life living and its impact of gracing the world economy…
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