Music, storytelling and brand connection came together as KFC brought the sound behind its latest television commercial (TVC) to life through a special musical experience hosted at KFC Ferndale, bringing together media representatives, influencers and personalities for a day celebrating the power of music.
At the centre of the experience was acclaimed South African singer-songwriter Bongeziwe Mabandla, whose musical contribution features in KFC’s latest TVC. The gathering offered guests an opportunity to experience the music beyond the television screen, highlighting the role that authentic South African sounds continue to play in connecting brands with audiences.
The event transformed the latest campaign into a live musical moment, allowing invited guests to engage with the creative energy behind the commercial while celebrating the artist whose distinctive sound gives the campaign its musical identity.
From screen to stage: Bongeziwe brings “Zama” to life
The musical experience centred on Bongeziwe’s song “Zama”, which features in KFC’s latest Streetwise Family campaign, titled Make Room for More. It’s a Family Thing.
Taken from his 2026 album Ndingubani, the song brings an emotional musical layer to the campaign, complementing its message about family, belonging and the different relationships that shape South African households.
The decision to bring the soundtrack into a live setting gave the campaign another dimension, allowing guests to connect with the music and the artist in a more intimate environment. The activation was presented in a Tiny Desk-inspired performance format, creating an opportunity to experience Bongeziwe’s music up close.
S’dumo Mtshali embraces his place in the KFC family
Adding to the occasion was celebrated South African actor and television personality S’dumo Mtshali, who was also part of the brand’s latest television commercial.
Known for his screen presence and ability to bring relatable characters to life, Mtshali’s involvement in the campaign adds a familiar South African face to the brand’s storytelling.
His appearance at the musical experience further celebrated his association with KFC, as guests had an opportunity to engage with the personality beyond his role in the commercial.
The campaign also features actress Zikhona Sodlaka, alongside Katlego Kagje, Angela Linda and Grace Molele, bringing together a cast that captures the humour, complexities and emotional moments of family life. perfect!
KFC’s latest campaign demonstrates how brands can use music, entertainment and storytelling to create experiences that extend beyond traditional advertising.
Created by Ogilvy South Africa and produced by Darling Films, the Streetwise Family campaign explores the idea that family is not always defined by conventional relationships, but also by the people we welcome into our lives.
With the message Make Room for More, the campaign celebrates the imperfections, awkward encounters, humour and moments of connection that make family relationships meaningful.
The television commercial is directed by Slim, with Bongeziwe Mabandla’s musical contribution providing an important emotional element to the storytelling. perfect!
The Ferndale musical experience brought together these creative elements under one roof, celebrating South African music, acting talent and the power of local storytelling. Follow more on @sabuzzmedia and @KFCSA
follow more more on @sabuzzmedia @KFCSA..@sdumokmtshali@Bongeziwemabandla