The best house parties have a certain formula which is the perfect location, a good guest list, great music and a reason to stay a little longer. On Saturday night 12 September 2026, Smirnoff Ice brought all four together in Bryanston, Johannesburg launching its first house party experience.
Hosted at a secret location, the evening delivered the kind of energy that makes a house party memorable. Local DJs kept the party going as the night unfolded with an effortless mix of music, connection and good energy.
The launch set the tone for a series designed to celebrate the spirit of spontaneous gatherings and the energy that comes when friends, creatives, influencers and trendsetters come together under one roof.The opening celebration transformed the house-party concept into an elevated lifestyle experience, with guests treated to an evening filled with music, entertainment and memorable moments. From the arrival experience to the sounds that kept the crowd moving, every element reflected Smirnoff Ice’s playful and youthful personality.
For Smirnoff Ice, the house party series is about creating more intimate and culturally relevant ways to connect with consumers, bringing the brand into spaces where people naturally gather, celebrate and express themselves.
Speaking on the house party concept, Ifeoma Agu, Group Head of Culture, Influencers and Advocacy at Diageo South, West and Central Africa, said:
“The Smirnoff Ice House Party series is about creating experiences that feel authentic to the way people connect and celebrate today. We wanted to move beyond the expected and create spaces where music, people and culture come together naturally. The Bryanston experience was the first expression of that idea, and we’re excited to build on it with more moments that bring our consumers closer to the brand in fresh and unexpected ways,” said Agu. Speaking with S.A Buzz
Smirnoff Ice is just getting started,as consumers can still keep vibe by purchasing ice pack within leading retailers..follow more on@SmirnoffSA and @Sabuzzmedia