Sprite Limelight Season Three returns in Johannesburg constitution hill on 19th October 2024 ,featuring a dynamic lineup of internationally acclaimed artists and inspirational stories about staying cool under everyday pressures. This season includes South Africa’s Blxckie, Puerto Rico’s Young Miko, Nigeria’s Fireboy DML, Brazil’s XAMÃ, China’s Lay Zhang, America’s Doechii, and Britain’s Mahalia. These artists will connect with their fans by sharing their personal stories of overcoming heat through their music, serving up that much needed cool-down for when the tension rises.
“Sprite Limelight connects artists and audiences by sharing relatable stories of heat,” says Franscoe Bouwer, Senior Marketing Director for South Africa at Coca-Cola Africa. “By going behind the scenes, we uncover what challenges put artists under pressure. We feature artists like well-known South African rapper, singer, songwriter, and record producer Blxckie, demonstrating how they handle life’s heat through their music.”
The third season of Sprite Limelight promises to deliver new music and heartfelt, relatable storytelling that resonates with a global audience. The original tracks for Sprite Limelight are built around a central “hook” created by Take A Daytrip, the musical creative directors for this season. Each artist has the freedom to reinterpret the hook in their unique artistic vision—through sampling, re-singing, or altering lyrics and melodies—to infuse it with their personal stories of heat and resilience. The resulting tracks showcase a blend of genres, featuring Nigeria’s Afrobeat rhythms, British R&B’s soulful melodies, and rap sounds from America, China, Brazil, and South Africa.
“Making music is a privilege and one that I work hard to enjoy and craft every day, so having dope opportunities to be in this space with other artists and producers who bring different cultures, ideas and creative points of view is so inspiring – thank you for bringing me into Sprite Limelight Season 3, being part of this is really exciting,” adds Blxckie.
Sprite Limelight Season 3 will be supported and amplified through a multi-channel marketing campaign in South Africa. This includes the release of Blxckie’s new hit single, “South,” along with exclusive social-first artist video and music content, engaging competitions, and limited-edition Sprite packaging featuring Blxckie.
Fans are encouraged to turn their personal heat into creative beats using Sprite’s new music remix tool, ‘Soundlabs,’ powered by AI. This tool allows users to select a hook, generate a base track, and transform their frustration into inspiration by creating and remixing shareable tracks.
To access ‘Soundlabs’ and additional Limelight content and merchandise, fans can visit the Sprite Limelight online hub or scan the limited-edition Sprite packaging featuring Blxckie, designed by Zimbabwean artist Sindiso Nyoni (aka R!OT). Share your tracks on social media and join the global conversation using the hashtag #HeatHappens to connect with a community…
Universal Music Group For Brands has partnered with The Coca-Cola Company for Season 3 of Sprite Limelight, connecting seven diverse and talented global artists across North America, Latin America, Europe, Africa, and China.
About Blxckie
Blxckie is a multi-award winning South African rapper, singer, songwriter and producer. He disrupted the music industry with his debut album B4NOW, which later won Best Hip Hop Album at the South African Music Awards. Recently signed to Def Jam, Blxckie continues to reach new heights as an international artist who’s bagged 2 nominations at BET Hip Hop Awards for Best International Flow. Reaching multi-platinum, platinum and gold certification for his hit songs, projects and features across the global – Blxckie remains a leader of new wave artists.
