Promoting South African Music Globally

Africa Rising Music Conference (ARMC) and SAMPRA have partnered to highlight South African music talent worldwide. This collaboration aims to create international exposure for South African artists, elevating their presence on global platforms. The first initiative includes a partnership with Germany’s Reeperbahn Festival, featuring South African artist Busiswa.

Expanding Opportunities for South African Artists

In addition to Busiswa, other South African artists such as The Joy, Bongeziwe Mabandla, and Namakau Star will also feature at Reeperbahn. This initiative is part of ARMC’s ongoing efforts to provide platforms for South African artists to engage with global music executives and explore further export opportunities.

Building Cross-Continental Music Connections

With the support of SAMPRA and Paradise Sound System, this collaboration underscores the goal of fostering partnerships between African and European music industries. ARMC’s efforts are geared towards building long-lasting connections, bringing South African talent to international audiences.

Program Highlights:

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Stay updated on future showcase events featuring Busiswa and other South African talents.

About ARMC, SAMPRA, and Busiswa

  • ARMC: Africa’s top music conference, focused on promoting underrepresented voices.
  • SAMPRA: Advocates for South African music creators’ rights.
  • Busiswa: Renowned South African singer-songwriter with international acclaim.

Follow ARMC, SAMPRA, and Busiswa on social media for updates.

Busiswa at Reeperbahn Festival in berlin

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